There are many theories on why women love to wear lingerie. For women it isn’t about whether or not anyone else will see it, it is for themselves. How women perceive themselves helps their over all self esteem. If you think you look sexy in that camisole, then you are sexy. Looking and feeling good is a big part our society today. Many people assume when a woman wears lingerie that it is solely for a man’s pleasure. Even though lingerie has been worn for centuries for the pleasure of the opposite sex, it has never been the main focus for women. It is more of a notion of self-image and feeling attractive for ones self rather than for anybody else. It is about feeling good about the whole you and knowing you are sexy even when you don’t readily show everyone else.

Interestingly enough, marketing approaches have also changed in the last few years. (more…)